It’s time to supercharge your visibility, authority and value.
I’ll show you how to:
➤ Identify media opportunities
➤ Build and maintain a targeted media list
➤ Identify your news hook, know who to pitch, how to pitch and when
➤ Write a media pitch that will make a journalist say YES!
➤ Generate buzz, build relationships with journalists, and put yourself in the spotlight.
➤ Manage media requests, and I will guide you on what to do after the interview to build a relationship with the journalist.
PLUS, I’m giving you all the templates you need to write your media pitch, advisory, or media release AND one-on-one office hours with a PR expert to help you develop and finalize your media pitch.
The best part?
YOU are the one doing it all - so you can get free media features right away - and continue to land them for years to come!
I'll be by your side every step of the way.
I'm going to teach you how to land free media features.
I'm Aliya. I know that your business deserves media features that will help you stand out!
I’m an award-winning journalist who spent nearly a decade working as a television and radio news reporter, anchor, and producer with the CBC, CTV, and CP24 in Edmonton, Ottawa, Halifax, and Toronto. Since moving into media relations, I have helped hundreds of entrepreneurs like yourself to secure media features and generate free publicity.
After years of experience on both sides, I want to help YOU learn exactly what it takes to get a journalist to say YES!
But most small business owners don’t have a PR budget. So I created Be Your Own Publicist.
Are you tired of spending a fortune on paid media traffic and soul-sucking social media strategies without seeing any significant results?
If so, it's time to consider a new marketing strategy - media publicity.
And let me tell you, you’re in the right direction because…
No other marketing strategy will help you scale faster (and cheaper) than strategic media features.
Media publicity allows you to grow your audience, drive warm traffic, and establish your expertise and credibility.
The problem?
Hiring a Public Relations Agency to help you promote your business to get media attention is EXPENSIVE.
On average $5k to $10k… on a monthly retainer.
Even if you can afford it, they won’t be able to tell your story as effectively as you because no one knows your story better than you - the business owner.
Plus, the media and journalists prefer to hear directly from the source.
You’ve been taught that hiring an expensive PR agency is the only way to gain visibility.
Despite the investment in a five-figure retainer, you’re still waiting for a phone call from the Globe and Mail.
The local morning shows never booked you.
You are left feeling stuck with traditional and exhausting marketing strategies like paid media ads, SEO, cold DMs, and networking.
Instead of hearing the sound of PayPal and Stripe notifications caused by significant traffic diverted to your website– you’re hearing crickets.
You don’t have to pay a PR agency to get large-scale visibility
YOU can learn the skills and confidence you need to secure free media features yourself.
With today’s 24/7 news cycle, there’s an opportunity for everyone to get featured (no matter how green you are or early-stage your business is).
Because it’s not just about being a “newsworthy company”...
It’s about finding the right way to frame a pitch.
And since you know your business better than anyone, you can come up with newsworthy angles that catch the attention of the media.
You and Your Stories Deserve to Be Heard
Securing media features is a cost-effective and efficient method to establish yourself as an industry authority, enhance your credibility, and expand your audience.
The impact of a single press feature can set off a chain reaction, significantly altering the course of your business.
And despite what you may have been told about PR…
You don’t need to have the connections or deep pockets to get the recognition you deserve.
What you do need is to master the art of grabbing someone’s attention quickly
When you know who to contact and how to craft your message, the pitching process becomes significantly easier.
Say goodbye to:
- Constantly pitching reporters and following up with no response
- Investing in costly marketing and PR agencies that fail to provide a return on investment
- Testing out short-lived marketing campaigns and praying they work
You don’t need a lot of money or fame to stand out.
By following a few repeatable systems, you can focus on what truly works instead of wasting time on trial and error.
You will stand before thousands of people and embrace your role as a respected leader and trusted expert.
Accessing top media outlets will be achieved through earned media, bypassing the game of fame and the privileges often associated with it.
You can pursue this journey independently, and I am here to support you every step of the way.
I'LL SHOW YOU HOW IN...
Be Your Own Publicist
A 4-week 1-on-1 program where I’ll help you generate your own media coverage so you can get more traction in your business and make more profit — so you don’t have to break the bank by hiring an expensive PR agency that doesn’t know your business better than you do.
Aliya provides excellent support, context and advice for navigating media opportunities. She takes the time to understand the purpose behind your message and ensures that you feel equipped and supported to share it with a wide range of audiences.
Don't get left behind. If you don't have an effective PR strategy, you're risking becoming invisible or worse, being irrelevant.
Here's How You'll Land Free Publicity in Just 4 Weeks
WEEK 1
Laying The Foundation
The key to being an effective publicist is to think like a journalist. During this first week of training, you will:
➤ Demystify public relations and destroy all the myths
➤Identify your PR goals
➤ Discover what journalists are looking for
➤ Learn how to find your media hook that will make a journalist say YES
➤ Learn the proven strategies you can apply to earn local and national media coverage
➤ Learn how to reach your audience through the media
➤ Learn the various roles in a newsroom and who to pitch
➤ Learn how to identify your target media and build your media list
By the end of this week, you will have created your newsworthy hook to share with the media, identified your target media outlets, and used the provided template to populate your media list.
WEEK 2
Mastering Media Materials
Master the media materials you need to have in place before pitching the media and writing the first draft of your media pitch.
You’ll learn:
➤ What is a media kit, and how it can enhance your media profile
➤ How you can help the journalists and podcast hosts write about your brand
➤ The difference between a media pitch, advisory, and release and identifying which one you need
➤ The components of a great media pitch
And you work together with my guidance to develop the outline for a media pitch that will get you noticed.
By the end of this week, you will use the skills you learned in the previous session and write your own media pitch that will attract the media’s attention.
Plus, you’re going to have access to BYOP Pitch Checklist, which you can use every time you reach out to the media to ensure your pitch and subject line are prime for stopping them dead in their tracks.
And access to a library of templates to write your own media pitch, advisory, media release, bio, and media list
WEEK 3
Polish Your Pitch
Remove the bumps and make your pitch as shiny as possible to attract the media’s attention.
During week 3, we’ll hop on a Polish Your Pitch session where you will receive expert advice and pitch feedback from an award-winning broadcast journalist and PR expert, Aliya Jiwan-Thawer. We will review, revise and ensure your media pitch is polished and ready for the media.
Plus, we’re going to finalize your media list so you’re pitching the right people.
WEEK 4
Your Plan Of Action
Now, your materials are ready. But before you send your pitch to your media list, there are some final things we need to take care of, like
➤ How and when to pitch the media
➤ What to say and what not to say to the journalists
➤ How to know if you should use a newswire service to distribute your media release
➤ How exclusives and embargoes work
➤ The strategy for media follow-ups
➤ The DOs and DON’Ts of media pitching
➤ How to manage media interview requests when they come in
➤ How to use media coverage to generate more publicity
➤ What to do after a media interview to build relationships with the media
After that, it’s time to pitch and wait for the curious responses to come.
This Program is Perfect For You If:
✅ You’re ready to send out your first pitch, and you’re looking to make a great first impression. You’d feel more confident knowing you had a tried and tested pitch strategy at your fingertips.
✅ You’ve already been pitching yourself to the press…to no avail. You’re ready to put those cold calls, unread emails, and failed pitches to bed once and for all and to finally see all your hard work pay off.
✅ You’re ready to roll up your sleeves and put in at least 3 hours a week to find press opportunities, write pitches, and follow up…or are willing to outsource it to a trusted teammate.
✅ You’re ALREADY spending valuable time hunting down contacts, searching for email addresses, and crafting pitches from scratch that never seem to go anywhere.
You CAN get featured in media publications right away!
You’re prepared to sprint out of the gates and follow the 30-Day Action Plan to 10x your results in the next month.
GET ONE-ON-ONE COACHING FOR JUST CAD $1,997
MEET YOUR COACH
Aliya Jiwan-Thawer
"As a former broadcast journalist, I’m able to combine my experience in the newsroom with my experience in PR to help people put their best foot forward when dealing with the media and communicating their message."
I’m an award-winning journalist who spent nearly a decade working as a television and radio news reporter, anchor, and producer with the CBC, CTV, and CP24 in Edmonton, Ottawa, Halifax, and Toronto.
Following a successful journalism career, I transitioned into the world of public relations, where I had the chance to work with both large and boutique PR agencies creating and executing public and media relations campaigns in a variety of industries, including financial, health, IT, education, childcare, corporate and non-profit sectors.
Over the years, I’ve successfully helped to launch a variety of products and charities for my clients, media-trained a wide range of spokespeople, planned and managed numerous fundraising events, and have positively positioned my clients in ways that have raised awareness and brought attention to their stories.
I spent nearly a decade in broadcast journalism before working in PR agencies and then started AJT Communications in 2013.
As a former broadcast journalist, I’m able to combine my experience in the newsroom with my experience in PR to help people put their best foot forward when dealing with the media and communicating their message.
I know firsthand the difference clear and confident communication can make in creating a lasting impression. Let me help you tell your story and get your message out there
Previous Clients Include:
What You’ll Get With This Action Program
✅ 4-Week of live 1-on-1 coaching where I’ll help you every step of the way until you get a media/journalist to respond to your pitch
✅ 30-day support after the 4-week coaching to answer your additional questions
✅ Access to the BYOP Pitch Checklist. You can use this every time you reach out to the media to ensure your pitch and subject line are prime for pitching.
✅ Access to a library of templates to write your own media pitch, advisory, media release, bio, and media list.
ONE-ON-ONE COACHING FOR JUST CAD $1,997
Plus, these epic bonuses
✅ BONUS #1 - Annual PR Editorial Calendar to help you identify opportunities in the PR Newscycle($297 VALUE)
✅ BONUS #2 - Template to draft your own media relations policy, which outlines the procedures for responding to media queries, identifies approved spokespeople, and ensures a consistent media message is shared externally. ($297 VALUE)
YOU ARE PROTECTED BY MY
100% Satisfaction Guarantee
We promise to equip you with all the necessary tools and techniques to create a buzz about your brand.
While we cannot guarantee media coverage (no PR expert should), we can guarantee that if you attend every session, apply the lesson, use the media templates, and still don't generate any media coverage, we'll work with you every step of the way until you generate media results.
Pardon The Cliche But With the 100% Satisfaction Guarantee…
The only thing you risk right now is running your business another month without a strategic and wide-scale marketing system (free media publicity).
One that leverages the power of the media without having to spend a penny on a PR agency.
Because instead of paying thousands in retainer fees to a PR agency… for a small investment, you can learn how to generate your own PR to reap the benefits over and over again.
If you’re ready to wake up tomorrow and start to Be Your Own Publicist…
And have the skills, confidence, and media materials you need to go out and pitch the media on your own in a matter of days for a VERY small fraction of what you would typically pay an agency….
Then I can’t wait to meet you in our Kick-Off Call to discuss your PR needs and objectives.
ONE-ON-ONE TRAINING FOR CAD $1,997
Frequently Asked Qestions
Have a pressing question you need answered before enrolling in Be Your Own Publicist?
Below is a list of the most common questions I've been asked. If, for some reason, you don't see your question, then send me an email at aliya@ajtcommunications.com and I'll clear things up right away for you.
The price seems to be too good to be true for a 1-on-1 coaching program. What's the catch?
We understand that the price of our 1-on-1 coaching program may seem remarkably affordable compared to other options in the market. However, we assure you that there is no catch. We genuinely believe in the value of providing personalized guidance and support to our clients at an accessible price point.
We acknowledge that there are numerous online courses available that follow a cookie-cutter approach and are often priced higher than our 4-week 1-on-1 coaching program. We wanted to offer something different and more impactful. Our aim is to make strategic media features and publicity accessible to passionate entrepreneurs like yourself who are committed to scaling their businesses.
Our intention is to provide an opportunity for a select group of motivated individuals to benefit from the expertise and insights of Aliya Jiwan-Thawer.
We are committed to your success and excited to support you on this journey.
How can I be sure that this program will help me achieve media features and publicity for my business?
Our program is designed and delivered by Aliya Jiwan-Thawer, an award-winning journalist and PR expert with extensive experience in both broadcast journalism and public relations. She will guide you through the step-by-step process of generating your own media coverage, sharing her insider secrets and strategies that have helped numerous clients attract strategic media features in leading publications. The program is tailored to teach you everything you need to know about PR, from identifying media opportunities to writing compelling media pitches.
Can you provide examples of the media coverage and results that previous participants have achieved?
While we respect the privacy of our clients and cannot disclose specific details without their consent, we can assure you that Aliya has successfully helped clients in various industries secure media coverage and achieve their publicity goals. Many clients have gained exposure in local and national publications, and some have even been featured on television and radio programs. The techniques and strategies taught in the program have proven effective for her private clients in generating media features and enhancing their business visibility.
How much time do I need to dedicate each week to the program?
We recommend allocating a minimum of three hours per week to fully engage with the program content and implement the strategies taught. This includes attending the live coaching sessions, working on assignments, and refining your media pitch. The program is designed to provide comprehensive training within a four-week timeframe, allowing you to make significant progress while balancing your other commitments.
What kind of support will I receive throughout the program? Will I have access to the coach?
As a participant, you will receive dedicated support throughout the program. You will have access to live 1-on-1 coaching sessions with Aliya Jiwan-Thawer, allowing you to ask questions, receive guidance, and receive feedback on your media pitch. Additionally, you will have 30-day support following the coaching program to address any further questions or concerns that may arise. Our goal is to ensure that you feel supported and equipped to implement the strategies effectively.
Can you explain more about the satisfaction guarantee? What happens if I don't generate any media coverage?
We understand the importance of providing value and delivering results. While we cannot guarantee specific media coverage as it depends on various external factors, we are confident in the effectiveness of our program. If you attend every session, apply the lessons, use the provided templates, and still do not generate any media coverage, we are committed to working with you every step of the way until you achieve media results. Your satisfaction and success are our top priorities, and we will provide the necessary support to help you reach your goals.
📧: aliya@ajtcommunications.com
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